At ASTRA, we’re big fans of content in digital marketing, because we’ve seen first-hand how well it can work when it’s done right. But how exactly does digital marketing content make a difference, and why?
Content Fuels SEO
Why are competitors outranking you? Because it’s likely that they have more, or better content that search engines prize. Search engines love content, because it gives them an idea of who’s an authoritative and trustworthy domain, and who’s not. It’s not about stuffing as many keywords as possible into each piece of content on your site (Because you’d end up with gibberish), but about being forthright about your business, so search engines like Google can connect you with more prospective customers.
The ASTRA team of writers are SEO-fluent in their own right, and coordinate with our SEO experts
to ensure your content is primed for success.
Content Answers Questions Prospective Customers Have
No one wants to read a 10,000 word treatise, but if your website doesn’t have the answers to common questions customers have, you’re going to lose them (Because let’s face it - fewer and fewer people are willing to pick up the phone to ask nowadays). It’s important to ensure what you put on your website makes sense for your business, because not everyone benefits from the exact same type of digital marketing content.
For example, imagine you own a restaurant. Having a searchable version of your menu online would matter a lot more than most other pieces of content. At the same time, if your unique selling point is seasonal ingredients, putting out a blog each quarter on the fresh produce you’re most excited to work with in the months ahead would be a great way to engage with diners and encourage them to return to try your new dishes. It’s about creating content that works for you and your customers, and at ASTRA, we’re here to tell your story in the most compelling way possible.
Content is about trust, and communicating with your customers in a way that enhances their experience with your business. We can also tailor your content so it can be used as part of a comprehensive social media campaign. If you’re ready to take your content strategy to the next level, get in touch with the ASTRAnomicals today.CaLL NOW (949) 478-0305