Why should your company invest in SEO services? Because the long and short of it is, SEO often represents the best digital marketing investment you can make in the long term.
Too many businesses try SEO without quite understanding what it is, what it can do, and how long it will take to start seeing results, and start feeling it’s a waste of time and money. A reputable agency won’t make outlandish promises, and will provide you with a sensible estimate based on your existing SEO infrastructure, the nature of your industry, and your SEO goals, whether local, regional or national. It’s important to understand that good SEO results can take anything from 6 months to a year to be seen, but in the grand scheme of things, it can provide a much greater return on your investment than digital ads like PPC or social media advertising.
Search Engine Optimization involves the myriad ways to ensure search engines know what your website and your business is about, so they can help you appear in front of the right audience when they search for keywords related to you. To help enhance your digital visibility, SEO is performed both on-page (on your website) and off-page (on other websites, search directories and digital listings). The specifics of an SEO strategy may differ based on the industry you’re in, or your business’ particular needs, but the overarching goals are the same: to build your digital credibility through establishing Expertise, Authority, Trustworthiness, and Relevance. This is more straightforward for some industries than others - doctors for example, need to list their qualifications and ensure search engines can easily crawl for this data. Other businesses can benefit from having references (and reviews) listed on their site. When done right, good SEO can also help you build your brand in the eyes of your website visitors as well, and direct buyers more effectively through the purchasing process. Visit our SEO page to learn more.
Search engines like Google and Bing are continually updating their algorithms in order to provide users with a good search experience. That means weeding out what they consider to be poor content or a poor website experience. How they judge these factors is often a black box for the average person, which is why you need someone who understands these changing criteria and will be able to use the latest SEO techniques to ensure your on page and off page strategies are on par with what’s needed.
Some basics for on-page optimization include:
Off-page optimization includes:
Think of SEO like digging for a well - it might be an investment that takes a while to hit paydirt, but it will pay off in the long run. If your business needs something faster, try advertising for more immediate results while building up your SEO needs. The Astranomicals are here to take your digital marketing beyond the ordinary. Learn more by scheduling a complimentary consultation with our team today.