How to Make your Business Relevant Online

If you’re a small business owner trying to find potential customers online, you’ve probably heard all kinds of advice on what you need to do in order to succeed. Post 3 times a week or more often for example, or take out thousands of dollars in ads in order to appear on the front page of Google Search. Ignore these prescriptive to-do lists: tactics that may work for some businesses might be a complete waste of time and money for others.

What you really need to make your business relevant online, are these two golden rules:

Reaching these two goals will require a strategy that is tailored to your business: One that understands who your most valuable clients are, that helps you reach them and people like them most effectively. Remember: It’s not about creating more busywork for you or your team or churning out digital content for the sake of it, but taking intentional steps towards helping people go from not knowing about your business, to knowing, liking, and trusting you.

Want to take the first step to a digital marketing strategy that gets you new customers, and frees up your time so you can focus on your business or having more hours to live the life you want? Contact the ASTRAnomicals today to learn how we can help you.

No two businesses are exactly alike, which is why your online presence does not need to look exactly like someone else’s. That’s also why we offer a full range of digital services that we can fully customize to your exact needs. Here’s how our services help businesses become relevant online, and stay relevant online:

User Friendly and Responsive Website Design

UX and UI are terms that get tossed around a lot when it comes to website design, but what do they actually mean? 

User Experience Design (UX) has to do with any and all aspects of a consumer’s interaction with your brand - that’s why it’s important to ensure that your digital branding includes an up-to date website that reflects a consistent experience that a customer would come to expect from your business. If you’re selling luxury for instance, or a bespoke experience, or even professional services, keeping your old website around “because it works” might actually be shooting your business in the foot. Your website is your online calling card, and the place most consumers would look to learn more about you. Why would you want to look like you don’t care about how they see you? And having no website at all in this day and age, just looks suspicious.

User Interface Design (UI) is about the feel and usability of your website. Mobile web browsing now accounts for almost 60% of web traffic, 75 times what it was just ten years ago. If your website looks great on a desktop, but loses functionality on a tablet or on mobile, you don’t have a good website. You also need to ask yourself if your current website makes it easy for potential customers to search through your products or services, and if it makes it easy for them to take action to move further down the sales funnel.

We build websites for our clients that are fully aligned with their business needs, and work brilliantly no matter which device customers may visit from. Your digital calling card will be one to remember.

Customized Website Content

How do you close your sales? One thing many business owners today don’t realize is that customers are actively making purchase decisions solely based on what they find on your website. That’s why a fully fleshed out website is so important. Content is key, because it can explicitly lay out what problems you can help your customers solve, and explain why you should choose them. Are there questions you often get asked by prospective clients? Answer them in a blog post, or on a product or service page on your website where your audience can easily access it.

Content is the most important thing to consider. Potential customers are doing their research, and whoever can educate them clearly and in a way that they resonate with will gain their trust. Our copywriters can help create a consistent content schedule for your business that prospective clients will find useful and informative, nurturing them into warmer leads for your business, and making them more likely to convert into paying customers.

Search Engine Optimization

In the long term, SEO is one of the most important investments you can make for your business, because it helps your website or listing appear where people are searching for businesses or services like yours. And it’s not just on Google. Even if you’re a seller on Amazon, proper SEO ensures that your listings are actually seen by people looking for your products. If you don’t appear on the first two pages, you might as well not exist.

We take a holistic approach to SEO, with our experts running on and off-page optimizations. We’ll also take a critical look at your business listings like on Google My Business, and assess your existing backlinks to ensure your site is seen as reputable not just by customers, but also search engines.

Social Media Management

The best place to maintain an ongoing relationship with your existing customers, and strike up meaningful, no-pressure conversations with new ones, is where they spend a majority of their time online: social media. Depending on your target demographic, this could be on Facebook, Instagram, Tik Tok, Reddit or other platforms. Most business owners don’t have time to consistently churn out meaningful content while also engaging with lookalike audiences and conversing with customers through direct message day in and day out though, which is why our social media managers are here to take that load for you.

Too many people think that knowing how to use a social media platform is enough to qualify them to manage a page, but building a social media presence isn’t just about posting beautiful photos every day. What are your goals on the platform? Is it to burnish your reputation as a business-person, to build a community around satisfied clients who’ll happily be advocates for you, to generate brand awareness, or to solely generate new leads? Your strategy needs to be tailored to specific intentions in order to truly succeed. 

Digital Reputation Management

Online reviews can make or break a business. It’s about knowing what people are saying about you so you can improve your business, as well as about providing social proof for the next potential customer. Does your business mainly rely on word of mouth? Think of digital reputation management as word of mouth that lives on, and can reach far more people than your client’s immediate network.

We combine digital know-how with consumer psychology and insights to help you solicit more genuine, positive reviews for your products or services, on Google, Yelp, and other review sites that future customers visit when making their purchasing decisions. 

Paid Advertising

If you want to get in front of a targeted audience fast and quickly get people through a sales funnel, paid advertising is the way to go when done right. Hiring the wrong ad people? Just means money down the drain.

We will work closely with you so the creatives, targeting and schedule used help your ads speak directly to the needs of your future customers. And because our ad experts have successfully run millions in ads on platforms like Google, Facebook, Instagram, Yelp, Twitter and more, we can reach your dream client no matter where they hang out online. 

Some business owners try to go at it alone when it comes to digital marketing, or hiring friends and family on an ad-hoc basis to “build” their online presence. Think about what you started your business for, and remember that it wasn’t about wasting your time learning the ins and outs of a specialized industry. In digital marketing, you also can’t afford to keep throwing your money away on things that don’t net results. The ASTRAnomicals are here to help your business put the right foot forward when it comes to digital marketing, and making sure your online presence lives up to and enhances your business potential. 

Hire the experts. Your business can’t afford not to. Fill out our contact form today, and we’ll get in touch to learn more about your business, and share how we can help you.